TKO Branding creates the first Epic Miami Brand House featuring Influencers, Fashionistas, and Events
Miami, FL
TKO Branding Co, an Innovative Marketing Company in Miami showcases it’s first premiere brand, World of Dance-the original and most trusted dance and music entertainment brand in the world. This is a game-changing Miami space and Event experience exclusively for Miami creatives, innovators, and fashionistas. The TKO Miami Brand House located in Wynwood, Miami will feature World of Dance as well as local influencers and celebrities.
We spoke with the brainchild behind Miami’s Brand House, Rod Jonas, CEO of TKO Branding Co about his uber-creative new concept and how he believes it will forever transform the Influencer/Brand and Event Ecosystem in Miami.
Q&A with Rod Jonas, CEO of TKO Branding and Miami Brand House
Q: Rod, tell us a little about yourself and how you are affiliated with World of Dance?
A: I joined the company and created the media department at World of Dance 10 years ago after I helped a hip-hop dance style called Krump go viral all over the world.
Q: You're launching this dope new concept -a Miami Brand House. What exactly is a Brand House and how will creatives interact in it and with it?
A: The business model is new but the verticals of business within each brand house are not. The Miami Brand House is the first of a series of Brand Houses that will serve as a brand development agency for individuals and companies native and/or relevant to Miami.
Q: What inspired you to create the concept?
A: Understanding social media’s impact on our economic behavior has been key to my success in lifestyle marketing and branding. With the value of individuals influence increasing, creating an aggregated community of influencers for brands is always a challenge without a tangible environment for them to operate in.
Q: What role will the global brand World of Dance play in the Miami Brand House Experience?
A: World of Dance is a perfect headlining brand to concept with considering that dance doesn’t have a centralized home apart from dance studios. The Miami Brand House will champion dance lifestyle experiences throughout the city, hopefully turning the city of Miami into the global capital of dance.
Q: Wynwood and its artistic vibe seem like the perfect location for the Miami Brand House. From what I understand everything that happens in the Miami Brand House will be blogged about via social media-the good, the bad, and the ugly. So who will be among the first people invited to hang out, any celebrities? And what will they be sharing with their social media audiences?
A: Yes, all content from our brand houses will feel a lot like a reality TV show. Unfortunately, I can’t spoil the surprise by mentioning any celebrity figures that will play a significant role in the Miami Brand House but they are residents in Miami.
Q: Tell us about some of the upcoming activities and events we can expect to see and hear about at the Miami Brand House.
A: We are hosting the 1st Annual World of Dance Halloween Party on October 30th. We’re hosting a streetwear showcase of all clothing brands integrated into the Miami Brand House in November and we’re working on the details to host an event for Art Basel.
Q: Your company TKO Branding in conjunction with World of Dance is currently running a Fashionista contest challenging creators to #moveinstyle. Among the prizes is $1,000 in cash and an invitation to the Miami Brand House. Tell us more.
A: This contest serves as our invitation to the dancers who are looking for easy, fun, and creative opportunities to compete. Additionally, we are building the foundation of our apparel business not on but with the dance community.
Q: When will the Miami Brand House officially launch?
A: We will be hosting a private launch event shortly before or shortly after our October 30th event. There have been a few things ordered overseas that we are waiting to install before officially launching.
Q: Anything else you’d like to add?
A: For anyone interested in joining the Miami Brand House or positioning their products within the brand house email info@tkobranding.com.
Jonas says in addition to the Global brand World of Dance, several lifestyle, fashion, and beauty brands will have product placement at the Miami Brand House.
- end-
