South Beach Musician Al LoJack Unveils Powerful Message with Exclusive T-Shirt During Miami’s Art Basel: “The Skin I’m In Is Not A Sin”
FOR IMMEDIATE RELEASE
Miami, FL — December 8, 2023 — Al LoJack, the renowned South Beach musician, made a bold statement during Miami’s prestigious Art Basel by launching an exclusive t-shirt to coincide with the release of his latest single, “Color of My Skin.” The unveiling of this thought-provoking attire comes at a critical time when divisiveness and negativity plague our nation and the world.
Emblazoned with the profound message, “The Skin I’m In Is Not A Sin,” LoJack aims to spark conversations and encourage people to embrace unity and celebrate the human race. In the face of escalating tensions and discord, LoJack wants to remind everyone to focus on the common thread that unites us all — the essence of our shared humanity.
“The world needs to shift its perspective and realize that embracing diversity and unity is imperative for progress. We are all part of the same race — the human race,” says Al LoJack, urging a much-needed shift in societal attitudes.
Check out the snaps below of Art Basel LoJack fans ‘making a statement’ with the new signature tee.
