Florida Non Profit Reading Pays More kicks off its Sports Reading & Entertainment Campaign

Fort Lauderdale, Florida

Florida Non Profit Organization ReadingPaysMore, launches its SRE Campaign to encourage parents to read with their children. SRE stands for Sports Reading & Entertainment. Knowing that some of our most brilliant minds, who are avid readers, are in the sports and entertainment industries, Reading Pays More is asking them to use their powerful influence to encourage reading in America and all over the world by posting pictures of them reading to their babies, starting in the womb to 3 years old to #readingtomybaby and asking their followers to do the same.

One of the most urgent social needs in the United States today is to increase the reading and comprehension skills of our children so we can reduce the school-drop out rates. (Please click on the following link to see U.S reading score and specific states.)

The women and men in the sports and entertainment industries are the biggest influencers through social media in our society today. We believe that by integrating reading within the sports and entertainment industries, these influential figures can help build brain power and increase our children’s reading scores so…